Creative Thinking

We all have some level of creativity within us. As with other activities, you can teach yourself to be more creative. Sometimes creative thinking requires us to look at things from new perspectives. Learn to unleash your inventive genius by thinking backwards. Here is an appropriate acronym containing five steps to creative thinking: 
S A E D I — that’s IDEAS backwards!
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S – State of Mind
Creativity is a state of mind. Telling yourself or others “I’m not very creative,” or “I can never come up with new or clever ideas,” destroys that state of mind.

A – Atmosphere
All of our senses — what we see, hear, feel, taste, and touch — influence our state of mind. A positive atmosphere contributes to a positive and creative state of mind.

E – Effective Thinking
While positive thinking allows your mind to accept new ideas and creative thoughts, effective thinking involves directing your thoughts toward specific goals.

D – Determination
Creativity takes practice. Your creativity is there within you, but you must make a habit of using your imagination.

I – Ink
Whether you use ink, pencil lead, crayon, or a computer, write down your ideas.

Raster vs. Vector Graphics

Raster vs. Vector Graphics

A raster image is made of thousands of little dots, or pixels.

Creating or editing an image with dots allows you to provide for rich detail in an image. Because every dot can be a different color, you can allow for any kind of color change.

Raster images are wonderful for rendering rich, full-color images, like photographs. Raster-based programs do have some drawbacks, though:

* Raster images are file-heavy. All of the zeros and ones that are used to make up each pixel result in large files sizes. Your computer must keep track of the zeros and ones and must change each one when editing. This is memory-intensive and may cause slower editing.

* Rasters do not resize well. When you resize a raster image, the pixels just get larger, making the image appear distorted and chunky/grainy.

Photo editors, like Adobe PhotoShop, use raster-based images to allow for precise editing and total freedom in image appearance.

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Vector-based programs approach image creation in an entirely different manner. A vector-based program does not render images on a pixel-by-pixel basis.

In a raster-based image creation program, a square would be made of thousands of pixel dots.
In a vector-based program, the same square would be made of only four dots, one on each corner. These “vector points,” basically allow your computer to play Connect the Dots. Each vector point has information in it telling your computer how to connect each point with straight or curved lines, and with what color to fill in the closed shape.

In the printed image, the vector points would be invisible.

Because the computer only has to keep four points in its memory, it is much easier for the computer to edit vector-based images.

If you resize a vector-based image, it loses little or no detail. The vector points spread out and the computer just redraws the image. You can easily color, or recolor, a vector-based image very easily using a drawing program. Vector images can also result in smoother lines because the lines are not hand drawn.

Vector images do have some drawbacks, however. They are generally filled with a solid color or a gradient but can’t display the lush color depth of a raster. They also work better with straight lines or sweeping curves.

Drawing programs, like Adobe Illustrator and Macromedia Freehand, primarily use a vector-based drawing mode to allow for scalability and clean lines.

Typography

Typography is always important because presentation is always key. Just like a gesture can punctuate a point in discussion, good typography can reinforce the meaning of your text.

Good typography helps readers move beyond your words and into your meaning. That being said, bad typography can mislead your reader and undermine your meaning. Good typography equals good communication, good communication equals potential influence with your target group.